We are so excited to launch the new GoTravel website!
The imagery we were able to use on the site makes you feel warm and relaxed and with two automatically running videos on the homepage the site is rich with colour and vibrance.
The majority of the site will not change very much as the GoTravel team did not want a complex system to keep up to date so we setup our blogging system on the site which will be used almost on a daily basis to announce and promote the offers that they want to get out to their customers.
The objective is to get customers to read the latest news on their website and not just on social media, so the blog/news is the first place to detail the information and only then share this to social media. Trying to get visitors to share the posts is also key to showing Google that this website is the best one in its category so that it promotes it to the top of the search rankings.
There are also many legal issues with what the site must and must not show, we have been through these with the client to ensure that is all taken care of. Policies are clear to the user without encroaching on the real business!
Instagram is a very visual system and every page of the site shows the business Instagram feed which automatically updates as they make new posts. Again this is important because the pages on the site change all the time, which Google loves.
Pop over to the new website and see for yourself at https://www.gotravel.gb.net
